Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas

by Kevin Duncan

Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.

As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to...

• Format: Paperback
• Language: English
• ISBN: 1408157217
• ISBN13: 9781408157213
• Release Date: June 2012
• Publisher: A&c Black Business Information and Developmen
• Length: 208 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.6" x 5.0" x 7.6"