Marketing Greatest Hits: A Masterclass in Modern Marketing Ideas

by Kevin Duncan

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively...

• Format: Paperback
• Language: English
• ISBN: 1408126397
• ISBN13: 9781408126394
• Release Date: November 2010
• Publisher: A&c Black Business Information and Developmen
• Length: 208 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.6" x 5.2" x 7.8"