Marketing Graffiti: The View from the Street

by Michael Saren

Book Overview

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750656972
• ISBN13: 9780750656979
• Release Date: May 2006
• Publisher: Butterworth-Heinemann
• Length: 292 Pages
• Weight: 1.53 lbs.
• Dimensions: 0.6" x 7.6" x 9.8"