Marketing Government and Social Services

by John L. Crompton and Charles W. Lamb Jr.

An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ''hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.

• Format: Hardcover
• Language: English
• ISBN: 0471093653
• ISBN13: 9780471093657
• Release Date: February 1986
• Publisher: Wiley
• Length: 485 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 6.7" x 9.6"