Marketing Genius

by Peter Fisk

Book Overview

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's...

• Format: Hardcover
• Language: English
• ISBN: 1841126810
• ISBN13: 9781841126814
• Release Date: March 2006
• Publisher: Capstone
• Length: 512 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.3" x 6.8" x 7.0"

Customer Reviews

Enrinched are those that read

Good things come to those that wait, and now that Peter Fisk has launched marketing genius we can only hope that the mundane silo marketers can start to apply some of the presented practices and modules within the book to really achieve marketing greatness. If there was ever a book that needed to be picked up as a core text for those starting to study marketing then this should be the one, not only does it provide clarity and concise explanation but it allows the reader to explore and draw their own conclusions on the markets in which they currently work and those that they wish they worked in. I encourage everyone to read this book, it might just be the little black book that provides the necessary stepping stones you are looking for. Jenny

Best Marketing Mash Up yet.

Peter Fisk is a great information aggregator and knows how to separate the good stuff from the fluff. With 15 years of Marketing and Product Management experience under my belly I find this collection of tools and insights refreshing, timely and relevant. Buy it and keep it! Oliver Fritsch cendesic.com vocationlab.com denkzeuge.de