Marketing Fundamentals for Future Professionals

by Judi Strebel and Bruce Robertson

Book Overview

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.

Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an...

• Format: Paperback
• Language: English
• ISBN: 1793532966
• ISBN13: 9781793532961
• Release Date: January 2023
• Publisher: Cognella Academic Publishing
• Length: 312 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"