Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

by Simon Hudson, Louise Hudson, Louise Hudson

Book Overview

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations...

• Format: Paperback
• Language: English
• ISBN: 1473926645
• ISBN13: 9781473926646
• Release Date: August 2017
• Publisher: Sage Publications Ltd
• Length: 384 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"