Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

by Isabelle Frochot, Youcheng Wang, Alan Fyall, et al.

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities...

• Format: Paperback
• Language: English
• ISBN: 1138121290
• ISBN13: 9781138121294
• Release Date: March 2019
• Publisher: Routledge
• Length: 620 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.4" x 7.6" x 9.7"