Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy

by Steve Lachance

Fearing product-led growth (PLG) is a big mistake for your career. Accepting the PLG reality keeps you in the game. Leading your company's PLG efforts will put you on the path to success.

The PLG approach is one of the fastest growing marketing strategies around, especially for those working in a B2B SaaS and e-commerce environments. This is for good reason. It is, in its simplest terms, the self service funnel. And self service...

• Format: Hardcover
• Language: English
• ISBN: 1544543107
• ISBN13: 9781544543109
• Release Date: July 2023
• Publisher: Discernr
• Length: 290 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"