Marketing for good is good marketing: A year in the life of a Livery Company Master

by David Pearson and David Pearson

In 2016 I was elected to be Master of The Worshipful Company of Marketors. I decided to write a weekly blog about my experiences as Master and about the other institutions of the City of London. These were published on the Company's website . They became very popular and were read by the Masters of other Livery Companies. I received this email from Professor Malcolm McDonald who is a Liveryman of the Company. "Many congratulations David. Your blogs...

• Format: Paperback
• Language: English
• ISBN: 1546450610
• ISBN13: 9781546450610
• Release Date: August 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 256 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"