Marketing for Entrepreneurs

by Jürgen Wolff

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well. The book identifies marketing as the entire process of researching, creating, distributing and selling the product...

• Format: Paperback
• Language: English
• ISBN: 0273720910
• ISBN13: 9780273720911
• Release Date: July 2009
• Publisher: Pearson Business
• Length: 280 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 5.4" x 8.5"