Marketing for Entrepreneurs: Concepts and Applications for New Ventures

by Frederick G. Crane

Book Overview

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find,...

• Format: Paperback
• Language: English
• ISBN: 1452230048
• ISBN13: 9781452230047
• Release Date: September 2012
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"