Marketing for Congregations: Choosing to Serve People More Effectively

by Philip Kotler and Norman Shawchuck

Book Overview

How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0687235790
• ISBN13: 9780687235797
• Release Date: August 1992
• Publisher: Abingdon Press
• Length: 428 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.1" x 5.8" x 8.5"

Customer Reviews

Absolutely the Best

This is absolutely the best book out today (and, it has been out for 15 years) on this subject. It is more thorough than anything Barna has written, although he writes good stuff as well. The writers of this book are acknowledged leaders in their fields. My marketing degree was filled with books written by Mr. Kotler. He is simply one of the most knowledgeable in this field. So, if you want an understanding of what the marketing approach can provide for your ministry (it is not selling) then take a chance on this book. It will change your viewpoint forever. As for Unbiblical Intrusion of World, if you want to fritter away your life with your head in the sand so be it. If you want to give your ministry new life, then read this book and open up the possibilities. In fact, I doubt if Unbiblical read this book. Pray tell how he can review? William

Ministry Marketing 101! You need this book.

This book will help you understand ministry marketing. One of the authors (Kotler) practically invented social markeing. This form of marketing is not for tangible products, but marketing ideas and behaviors. You need to understand the basic principles of marketing to take full advantage of it. The book is sound marketing, it's not marketing that make's something worldly--it's worldly people. If you are godly, so will your marketing be.

Helpful look at ways to market the church effectively

The phrase "church marketing" makes many people of faith cringe, but it is an aspect of our outreach and evangelism efforts that we need to be intentional about. Effective mission and outreach begins with prayer and a vision, but having a grasp on the logistics of making a positive impression to our guests is important.The message of hope in the Lord does not change, but the way we communicate that message to the emerging culture of unchurched and marginally churched people needs to be adapted in order to effectively reach them.This book will help clergy, lay leaders, and ministry teams to do just that. It is not a cure all, but the book is one of many tools that will help congregations who are truly dedicated to reaching people effectively.