Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Book Overview

Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google...

• Format: Hardcover
• Language: English
• ISBN: 9813201959
• ISBN13: 9789813201958
• Release Date: January 2017
• Publisher: World Scientific Publishing Company
• Length: 304 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"