Marketing Fashion

by Richard Petrizzi, Patricia M. Rath, Penny Gil, et al.

Book Overview

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies...

• Format: Paperback
• Language: English
• ISBN: 1609010787
• ISBN13: 9781609010782
• Release Date: May 2012
• Publisher: Fairchild Books
• Length: 528 Pages
• Weight: 3.70 lbs.
• Dimensions: 1.6" x 7.9" x 10.0"