Marketing Express

by O.C. Ferrell and William M. Pride

Book Overview

MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendices in FOUNDATIONS, and thus offer greater flexibility for those who prefer a briefer text with limited pedagogy. MARKETING EXPRESS 2/e includes solid, traditional coverage of marketing fundamentals--product, price, distribution, and promotion--as well as...

• Format: Paperback
• Language: English
• ISBN: 0538466812
• ISBN13: 9780538466813
• Release Date: January 2010
• Publisher: South Western Educational Publishing
• Length: 441 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.7" x 8.4" x 10.7"