Marketing Ethics

by George G. Brenkert

Book Overview

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions...

• Format: Paperback
• Language: English
• ISBN: 0631214232
• ISBN13: 9780631214236
• Release Date: March 2008
• Publisher: Wiley-Blackwell
• Length: 269 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"