Marketing Ethics: Cases and Readings

by Gene R. Laczniak, Patrick E. Murphy, Gene R Laczniak, et al.

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131330888
• ISBN13: 9780131330887
• Release Date: February 2006
• Publisher: Prentice Hall
• Length: 172 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.3" x 7.0" x 9.0"