Marketing Essentials

by Grady Kimbrell, Lois Schneider Farese, Carl A. Woloszyk

Book Overview

The number one book in Marketing Education, Glencoe Marketing Essentials includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0078769043
• ISBN13: 9780078769047
• Release Date: January 2008
• Publisher: McGraw-Hill/Glencoe
• Length: 875 Pages
• Weight: 4.40 lbs.
• Dimensions: 1.4" x 8.6" x 10.9"

Customer Reviews

Lots of info on more than just marketing.

This book is written in a very structured format. The repetitive structure of the lessons is classic and becomes easy to read after a couple of chapters. It includes interesting sidebars on people in not just marketing-related careers, but a wide range of product-related occupations, including enterpreneurs and business owners. It breaks up the lessons nicely.

Entrepreneurial marketing education at its finest!

Lois Farese is quite simply one of the greatest entrepreneurial educators I have ever had the privilege of studying under. Mrs. Farese introduced me to `Marketing Essentials' when I took her Marketing I & II high school classes, and she inspired the slacker in me to become a DECA (http://www.deca.org) state finalist. Learning from this book gave me a tremendous advantage when I continued studying business at Babson College, and the lessons I learned from it have been applied countless times in several years of entrepreneurial practice since!

A book for Students and Execs alike

Lois Farese, is not only an excellent educator but also a great writer. This book not only teaches students the basics of Marketing but I'll bet that even Marketing big wigs could learn a thing or two from the book....try it I think that you'll like it. Oh by the way I want to say "Hi" to Mrs. Farese and thank her for assigning this book when I took her class