Marketing Essentials, Student Edition

by McGraw-Hill Education

Book Overview

Glencoe Marketing Essentials covers the very latest trends in marketing, including green marketing, marketing uses of social media, e-marketing, and global marketing. An all-new 'magazine feel' gives... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007895312X
• ISBN13: 9780078953125
• Release Date: November 2010
• Publisher: McGraw-Hill Education
• Length: 1024 Pages
• Weight: 5.30 lbs.
• Dimensions: 1.5" x 8.5" x 11.1"