Marketing Essentials in Hospitality and Tourism: Foundations and Practices

by Margaret Shaw and Stowe Shoemaker

Book Overview

Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. KEY TOPICS:... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131708279
• ISBN13: 9780131708273
• Release Date: August 2007
• Publisher: Pearson
• Length: 611 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.4" x 8.2" x 10.9"