Marketing Essentials, 5th Ed

By Clow/Lascu

This thoroughly updated text engages students with its clear presentation, colorful examples, and fresh visuals. The authors' backgrounds are clearly evident, with B to B examples (Clow) and international examples (Lascu) in every chapter. The book lends itself to both the traditional and online class environments: the end-of-chapter critical thinking questions work for classroom discussion or online assignments, and the videos available through the blog are pedagogically useful in any setting. Each chapter offers two cases that illustrate the main points of the chapter. Because these veteran authors wrote them, the ancillaries are well coordinated with the text.

• Format: Paperback
• Language: English
• ISBN: 0996095446
• ISBN13: 9780996095440
• Release Date: January 2015
• Publisher: Textbook Media Press
• Weight: 2.10 lbs.