Marketing: Essentials 5th Edition

by Clow/Lascu

This thoroughly updated text engages students with its clear presentation, colorful examples, and fresh visuals. The authors' backgrounds are clearly evident, with B to B examples (Clow) and international examples (Lascu) in every chapter. The book lends itself to both the traditional and online class environments: the end-of-chapter critical thinking questions work for classroom discussion or online assignments, and the videos available through the...

• Format: Paperback
• Language: English
• ISBN: 0996095446
• ISBN13: 9780996095440
• Release Date: January 2015
• Publisher: Textbook Media Press
• Weight: 2.10 lbs.