Marketing Environment: What factors "internal "to an organisation can have an influence on the way it perceives and responds to its external

by Lena Fitzen

Essay from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Edinburgh Napier University (Marketing Management and Research), course: Marketing Customer Interface, language: English, abstract: This paper shows different internal factors which are influencing the environmental scanning process. Out of a critical analysis of the classical theory (Aguilar, 1967) the author presents a holistic approach...

• Format: Paperback
• Language: English
• ISBN: 3640410661
• ISBN13: 9783640410668
• Release Date: August 2009
• Publisher: Grin Verlag
• Length: 20 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.0" x 7.0" x 10.0"