The Marketing Edge: Making Strategies Work

by Thomas V. Bonoma

Sets down practical guidelines for marketing managers to follow in order to implement their theories and strategies in the real business world and thereby achieve top performance. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0029042003
• ISBN13: 9780029042007
• Release Date: June 1985
• Publisher: Free Press
• Length: 240 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.4" x 9.6"