Marketing Dynamics

by Brenda Clark, Cynthia Gendall Basteri, Chris Gassen, et al.

Book Overview

Marketing Dynamics provides a well rounded introduction to the 4Ps--product, price, place, and promotion. Other essential topics, such as marketing research and target market identification, are also... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 163126625X
• ISBN13: 9781631266256
• Release Date: October 2017
• Publisher: Goodheart-Wilcox Publisher
• Length: 640 Pages
• Weight: 3.55 lbs.
• Dimensions: 1.2" x 8.7" x 10.9"