Skip to content
Scan a barcode
Scan
Paperback Marketing and Finance: Creating Shareholder Value Book

ISBN: 1119953383

ISBN13: 9781119953388

Marketing and Finance: Creating Shareholder Value

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter...

Recommended

Format: Paperback

Condition: New

$36.98
Save $18.02!
List Price $55.00
15 Available
Ships within 4-7 days

Customer Reviews

0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured