Marketing Demystified: A Self-Teaching Guide

by Donna Anselmo

Book Overview

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand...

• Format: Paperback
• Language: English
• ISBN: 0071713913
• ISBN13: 9780071713917
• Release Date: August 2010
• Publisher: McGraw-Hill Companies
• Length: 400 Pages
• Weight: 1.52 lbs.
• Dimensions: 1.0" x 7.4" x 9.3"