Marketing Democracy: Public Opinion and Media Formation in Democratic Societies

by Catherine Paradeise and Romain Laufer

This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process.

Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle...

• Format: Hardcover
• Language: English
• ISBN: 0887381995
• ISBN13: 9780887381997
• Release Date: January 1988
• Publisher: Routledge
• Length: 362 Pages