Marketing Decisions Under Uncertainty

by Dung Nguyen

Book Overview

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1461378478
• ISBN13: 9781461378471
• Release Date: October 2012
• Publisher: Springer
• Length: 315 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"