Marketing Decisions Under Uncertainty

by Dung Nguyen

Book Overview

Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision- making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book...

• Format: Hardcover
• Language: English
• ISBN: 0792399641
• ISBN13: 9780792399643
• Release Date: August 1997
• Publisher: Springer
• Length: 315 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"