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Hardcover Marketing Decisions for New and Mature Products Book

ISBN: 0675206472

ISBN13: 9780675206471

Marketing Decisions for New and Mature Products

A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This... This description may be from another edition of this product.

Recommended

Format: Hardcover

Temporarily Unavailable

We receive fewer than 1 copy every 6 months.

Customer Reviews

1 rating

Very practicle book

I use this as a text in my lecture series for students in Product Management. This is one of the finest books in this subject. I need the instructors manual to organise my lecture programe in a better manner.
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