Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

By Berend Wierenga and Gerrit H. van Bruggen

Marketing Decision Making and Decision Support addresses the topic of marketing management support systems (MMSS), which are computer-enabled devices that help marketers to make better decisions. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1601983689
• ISBN13: 9781601983688
• Release Date: July 2010
• Publisher: Now Publishers
• Length: 138 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"