Marketing Culture+The Arts

by François Colbert, William Frederick Poole, Jacques Nantel, et al.

Book Overview

This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2980860212
• ISBN13: 9782980860218
• Release Date: January 2007
• Publisher: HEC MONTREAL
• Weight: 1.25 lbs.

Customer Reviews

Excellent condition

This product was received a little later than expected but it was in excellent condition. I would definitely recommend this seller.

A new level for Arts Marketing worldwide

Arts Management Network recommends to buy this book, because no other book is currently available, which covers arts marketing in such a conceptual way. It is not written from a national but international point of view, so every arts manager and cultural administrator in the world, but also professionals busy with management, branding or promotion, will find this publication very useful. Indeed, Colbert has droped the term "arts marketing" to a new level!

best book on arts marketing principles!

this is the best book on marketing the arts and culture in the context of the larger entertainment and leisure environment. An important addition to your library of marketing.

Makes a substantial contribution

Although much have been written in the are of arts and arts management, very little had been said about the marketing of the arts. This books fills the gap. The book will help artists in the marketing of their products