Marketing

by William F. Schoell

Book Overview

Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0205156029
• ISBN13: 9780205156023
• Release Date: January 1995
• Publisher: Allyn & Bacon
• Length: 762 Pages
• Weight: 4.30 lbs.
• Dimensions: 1.2" x 8.9" x 11.2"