Marketing: Concepts and Strategies, European Edition

by Sally Dibb

Throughout the 1980's Bill Pride and OC Ferrell's text led the way in the USA, with full colour design and cutting edge supplements for tutors. In the UK and Europe, tutors mainly used Kotler's or McCarthy's books. In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of "Marketing: Concepts and Strategies." This trail-blazing Euro-text proved hugely popular with tutors...

• Format: Paperback
• Language: English
• ISBN: 061853203X
• ISBN13: 9780618532032
• Release Date: February 2005
• Publisher: Cengage Learning
• Length: 878 Pages

Customer Reviews

Easy to Read

As far as text books go, this was an easy read. Well put together and easy to understand concepts.

super

It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...

Concept of Marketing

I used this textbook last semester in my first marketing class. I didn't know much about marketing.This book explains very clearly what marketing is, and gave examples of companies that are using the marketing concept, and how it affects customers.The Book also presents ways that you, the consumer can tell weather or not a company is using the marketing concept in order to satisy your needs.