Marketing Communications: Cornerstones, Instruments, and Applications

by Joeri Van Den Bergh, Patrick De Pelsmacker, Maggie Geuens

Marketing Communication is not only one of the most visible and widely discussed instruments of the marketing mix, with an overwhelming impact on both society and business, it is also one of the most... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273638718
• ISBN13: 9780273638711
• Release Date: January 2000
• Publisher: Pearson Education
• Length: 509 Pages