Marketing Communications

by John Egan and John Egan

Book Overview

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online...

• Format: Paperback
• Language: English
• ISBN: 1529781213
• ISBN13: 9781529781212
• Release Date: February 2023
• Publisher: Sage Publications Ltd
• Length: 432 Pages
• Weight: 1.69 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"