Marketing Communications

by John Egan

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers,...

• Format: Hardcover
• Language: English
• ISBN: 1529781205
• ISBN13: 9781529781205
• Release Date: February 2023
• Publisher: Sage Publications Ltd
• Length: 432 Pages