Marketing Communications: Principles and Practice

by Philip J. Kitchen

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861521960
• ISBN13: 9781861521965
• Release Date: November 1998
• Publisher: Cengage Learning
• Length: 534 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.2" x 7.4" x 9.6"