Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, Anglia Ruskin University, language: English, abstract: This report will introduce the brand Evian and its marketing communications operations in the United Kingdom. Moreover, a marketing audit containing Evian's main competitors as well as a PEST and SWOT analysis will be conducted. Thereafter, an integrated marketing communications...