Marketing Communications: Interactivity, Communities and Content

by Chris Fill

Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly sty= and is an... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273717227
• ISBN13: 9780273717225
• Release Date: January 2010
• Publisher: Prentice Hall
• Length: 958 Pages
• Weight: 4.00 lbs.
• Dimensions: 1.5" x 7.6" x 10.3"