Marketing Communications: Brands, Experiences and Participation

by Chris Fill

In addition to an extensive theoretical foundation, the sixth edition of?Marketing Communications?provides readers with a strongly applied perspective of this rapidly changing and fascinating... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273770543
• ISBN13: 9780273770541
• Release Date: January 2013
• Publisher: Pearson
• Length: 856 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.3" x 7.6" x 10.4"