Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

by PR Smith and Ze Zook

Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring...

• Format: Hardcover
• Language: English
• ISBN: 1398611735
• ISBN13: 9781398611733
• Release Date: March 2024
• Publisher: Kogan Page
• Length: 760 Pages
• Weight: 3.60 lbs.
• Dimensions: 1.5" x 7.5" x 9.8"