Marketing Communications: Integrated Theory, Strategy & Tactics

by James G. Hutton

MARKETING COMMUNICATIONS: INTEGRATED THEORY, STRATEGY & TACTICS is designed for thoughtful marketing/communications practitioners and students interested in a more comprehensive, eclectic, provocative... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0970910304
• ISBN13: 9780970910301
• Release Date: January 2002
• Publisher: Pentagram Pub.
• Length: 372 Pages
• Weight: 2.90 lbs.