Marketing Communications in the Pharmaceutical Industry

by Peter Holden

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

• Format: Paperback
• Language: English
• ISBN: 1870905385
• ISBN13: 9781870905381
• Release Date: June 2004
• Publisher: CRC Press
• Length: 714 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"