Marketing Communications: Frameworks, Theories, and Applications

by Chris Fill

Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131509624
• ISBN13: 9780131509627
• Release Date: May 1995
• Publisher: Prentice Hall
• Length: 515 Pages
• Weight: 1.68 lbs.
• Dimensions: 0.9" x 6.9" x 9.2"