Marketing Communications: Engagement, Strategies and Practice

by Chris Fill and Karen Fill

'Marketing Communications: Contexts, Strategies and Applications' uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273687727
• ISBN13: 9780273687726
• Release Date: January 2005
• Publisher: Prentice Hall
• Length: 952 Pages
• Weight: 3.89 lbs.
• Dimensions: 1.4" x 7.7" x 10.3"