Marketing Communications

by Chris Fill

Marketing Communications: Contexts, Strategies and Applications, 3rd Edition, uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273655000
• ISBN13: 9780273655008
• Release Date: January 2004
• Publisher: Prentice Hall
• Length: 790 Pages