Marketing Communications Classics: An International Collection of Classic and Contemporary Papers

by Maureen Fitzgerald and David Arnott

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861525079
• ISBN13: 9781861525079
• Release Date: September 1999
• Publisher: Cengage Learning
• Length: 512 Pages
• Weight: 2.02 lbs.
• Dimensions: 1.0" x 7.4" x 9.6"