Marketing Communications: A European Perspective

by Joeri Van Den Bergh, Patrick De Pelsmacker, Maggie Geuens

Learn the techniques and applications of marketing communications in a European context

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding...

• Format: Paperback
• Language: English
• ISBN: 1292327898
• ISBN13: 9781292327891
• Release Date: January 2021
• Publisher: Pearson
• Length: 584 Pages
• Weight: 2.38 lbs.
• Dimensions: 0.9" x 7.6" x 10.4"